Globalization and culture Research Paper Example | Topics and Well Written Essays - 1250 words

Globalization and culture - Research Paper Example Anglo-American producers still comprise an absolute majority in the field of TV and film-making. In comparison with European and Asian countries, US fashion, media trends and cultural patterns dominate in international communications. â€Å"Syn-fin† rules and deregulation policies of 1980th – 1990th promoted quick growth and strengthening of national media market. Merge of CBS Corporation and Viacom in 2004 was the result long-term favorable atmosphere on the US domestic market. Newly created media giant owns a wide range of services such as television broadcast networks and stations, radio, film and TV production, publishing, news etc. Media globalization results into misbalance of international communications flows, because, for example, Turkish or Danish television viewers subject to Americanization. Although they come across cross-cultural variety and partial glocalization on MTV, MTV2, the majority of foreign songs and clips bear Anglo-American patterns. Such a large media conglomerates as Viacom monopolize international market and hinder activity of smaller national companies. English still remains a dominant international language, but Showtime en Espanol, MTV Spain, MTV Brazil/Latin America, Spanish-speaking broadcasting network and other projects approve redirection of Viacom media infrastructure towards preferences of multinational audience. Hispanic population is steadily growing in the USA and other countries and their culture (music, dancing, festivals) also is a source of revenue for the media giant. Thus, Viacom appeals to its consumers through variety of provided services and glocalization. The 1996 Telecommunications Act broadened rights and terms of simultaneous ownership for different kinds of media, i.e. local TV stations, radio stations. Both abovementioned companies advantageously supplement each other. CBS news serve as basic instrument of Viacom products and programs propagation. For

HR portfolio for the position of Human Resource Executive Dissertation

HR portfolio for the position of Human Resource Executive - Dissertation Example Managing the largest crude oil reserves in the world amounting to 260.1 billion barrels, Saudi Aramco also accounts for the fourth largest gas reserves in the world (Saudi Aramco, 2012). Employees hailing from more than 70 different nations in the world; the organization demonstrates a highly efficient and advanced human resource management structure. The HR department of the company works hard for the development of a workforce which makes effective contributions towards the growth and success of the organization. Additionally the company’s high popularity as a preferred employer reflects the degree of comfort and convenience it provides to the employees working in the organization (Cocks & Laframboise, 1995, p.1-3). HR portfolio for the position of Human Resource Executive is developed in this assignment. This particular position makes contribution towards the organizations in terms of staffing, recruitment, selection, compensation strategies, training and performance management. The position is essentially crucial for aligning HR activities with business requirements of the organization. Decisions taken by the management are communicated to people at this position who are subsequently responsible for implementing them and accomplishing the desired task. Besides the conventional HR activities the position also adapts itself with the external environment of the organization. It has the important role of constantly trying to be innovative and its strategies, and improving and developing the workforce of the organization such that it can cater to the changing needs of the business (Boudreau & Jesuthasan, 2011, â€Å"Your HR Portfolio†). b. Outline the strategic importance of the job to the o rganisation The skills possessed by an organization accounts for one of its major competitive factors. It is the quality of the workforce which reflects through organizational performance and productivity. The competition for talent has prevailed in all organizations, big or small since decades and continues to do so. In this context HR departments have a leading role to play. Acquisition of talents from the industry as per the demands of the organization plays a critical role in ensuring performance output of the workforce as per the desired standards. A mismatch between desired and actual talent can result in reduced performance levels. Thus the role of Hr executives has strategic implications in the organization as they support the attainment of strategic aims and objectives of the firm. HR executives necessarily work towards the achievement of business objectives of the firms. The strategic decision as to whether an employee can be recruited for meeting the firm’s product ivity and performance lies in the hands of HR executives. Training and developmental